By the late 80s, with music videos and hip-hop in full force, Sol's always animated performances should have been perfect for the times, but there was a hang-up about a song called The Torah Hop. Former manager, Guy Peppi expounds on the fallout:

"That was the end of my relationship with Sol. He wanted the video to be of a stereo playing in the background while he read scripture, very avante guarde stuff. He wasn't hip to the idea of lip synching. So, despite my disapproval we went ahead with the project. MTV rejected it, saying 'the damn thing is too confusing and way too long'. It played once at four in the morning on local cable's Jewish American Hour. It went on forever with a dramatic opening and the Rabbi reading from the Torah. But hey, at least it was shorter than the Thriller video, which Michael Jackson has admitted several times to close associates, is a loose derivative of The Torah Hop clip".

The failure of the adventurous and experimental, Torah Hop video convinced the Rabbi to reluctantly embrace the emerging hip-hop culture. This lead him to the doorstep of maverick rap producer, Jiffy Jive who convinced Sol to change his stage name to Jam Master Oy-Vey and helped him co-write the controversial, Rabbi's Delight. Jive remembers the sessions fondly:

"That rhyme was the bomb back then. We were so on the edge we almost fell off."

The Rabbi's foray into to the rap sound ended quickly when a feud began between another rabbinical rapper called Street Mench erupted. Luckily it ended peacefully when both men fell asleep after hours of trading prophetic barbs about Ezekial and Elijah and an exhausting marathon attempting to out-quote one another on scripture.

By now the 80's were in full swing and Sol was contemplating his next move when he was offered a dream job